Fachverband Medienproduktioner e.V.drupa
Media Production Days

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Programme for day 1 - 7 May 2019


SLOT 1 – MARKETING AUTOMATION
SLOT 2 – VALUE ADDED PRINTING
SLOT 3 – TECHNOLOGY AND KNOW-HOW
SLOT 4 – DIALOGUE MARKETING

SLOT 1 – MARKETING AUTOMATION

9:30 – 10:00 a.m.

Programmatic Printing mit HighSpeed-Inkjet

Was wie Science-Fiction klingt, ist bei innovativen Druckern seit einem Jahr Realität. Erfahren Sie, wie der HighSpeed-Inkjet bei klassischen Offset- und Tiefdruckereien eine Zeitenwende auslöste:
1. Wie traditionelle Druckereien mit hochqualitativen One-to-One Millionenauflagen in jene großindustriellen Dimensionen des Programmatic Advertisings vorstießen, die bis dato den Online-Medien vorbehalten waren.
2. Womit hyperpersonalisierte Magazine, Kataloge und Mailings die Conversionsraten bei Versandhändlern, Touristikern und Zeitschriftenverlagen in neue Höhen treiben.
3. Warum Mediaplaner wieder auf Print setzen. Und zwar auf One-to-One-Print der neuen Art – hyperpersonalisiert auf der Datenbasis von Editorial-Media und Retail-Media, verdichtet zu Predictive Analytics, angereichert durch 3rd-Party Zusatzdaten.
Keine Bange, das alles ist keine Raketenwissenschaft. Sondern das gedruckte Gegenstück zum Programmatic Advertising der Online Kanäle – eben Programmatic Printing.
Dipl. Wirtsch. Ing. (FH) Gerhard Märtterer, Trusted Advisor for One-to-One Communications
Presenter information

10:45 – 11:15 a.m.

Heute begreifen, was morgen abgeht: So verändert sich die Publishing- und Marketing-Welt


Alles spricht von "digitaler Transformation". Doch dies beschreibt zu wenig, was aktuell abgeht. Wir wechseln nämlich grad Kultur: Von der Industrie zur Digitalkultur. Dabei ist die Digitalisierung die treibende Kraft. Aber es geht noch viel weiter: Neue Beziehungen zu Kunden und Lieferanten, neue Denkweisen, neues Leadership, neue Werkzeuge, neue Prozesse. Und damit komplett neue Möglichkeiten, sich in der Marketing- und Publishing-Branche zu etablieren.
Haeme Ulrich, Geschäftsführer „haemeulrich.com“
Presenter information

12:00 – 12:45 p.m.

It's cool to be a Zombie
Regarding the Death and Resurrection of the oldest Industry of modern Times


The printing industry cannot really live anymore, as often it has already been declared to be dead. But it is still being printed as if there was no tomorrow: ever more individual, faster and in smaller print circulation. But is that still the case, or is the industry still dying? What influence does digitalization have on the print industry? Is there a future for agencies, media service providers and printers? If so, which ones? Horst Huber - an avowed zombie and pioneer of database publishing - gets to the bottom of these questions.
Horst Huber, Founder & CEO priint Group / WERK II GmbH
Presenter information

12:45 p.m. - lunch break
13:45 – 14:15 p.m.

Individuality in standard processes?
How digitization projects change the media production.


The last years were affected by the structuring and standardizing of processes in media production. Be it the setting up of media neutral image databases, providing assets over micro services in foreign systems or multi-channel publishing.
The processes are well-developed, the standards are established and now we are facing new tasks: In regards to digitization initiatives more flexibility is required. Contents and offers are fitted to customer requirements; the store itself decides which product should be promoted. When, in addition the Head of Sales of a specific country says: „The catalog has 998 pages?! I only need 48 pages out of it!“, then you realize: We need to be able to act directly or indirectly in central production processes from the outside.
In this speech you will gain practical insight and learn which demands are made for the marketing department, the media-IT department and the suppliers in such processes. On the one hand there is the automated catalog production where users can assemble content independently. On the other hand a more slender concept for the communication with dealers is presented where independent dealers can promote own products in publication inserts of the Association of Communications.
Florian Armbrust, Leitung Projektmanagement und Consultingbei der Konmedia GmbH
Presenter information

15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.

SLOT 2 – VALUE ADDED PRINTING

9:30 – 10:00 a.m.
10:45 – 11:15 a.m.
12:00 – 12:45 p.m.
12:45 p.m. - lunch break
13:45 – 14:15 p.m.
15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.

SLOT 3 – TECHNOLOGY AND KNOW-HOW

9:30 – 10:00 a.m.
10:45 – 11:15 a.m.

From webshop to production
How to easily link order and production data and automate your production!

The Impressed Workflow Server (IWS) is the result of decades of experience with prepress workflows and logical development based on proven Enfocus technologies. Thanks to the browser-based, database-supported, graphical IWS UI, you always have an overview of your print data and can monitor and control its further processing in a targeted manner. External systems such as web shops or a Management Information System (MIS) can be linked to the Impressed Workflow Server to link job information with production data. This ensures that each production file is processed according to its job information in the workflow.
The IWS is optimized for the typical workflow in a print shop and forms the perfect interface between job management and production. A job ticket is generated from the job information, which dynamically controls the workflow from job-related preflighting and corrections to optional online approval and imposed and optimized printing forms.
Kartsen Schwarze, Product Manager Impressed GmbH
Presenter information

12:00 – 12:45 p.m.

How expert systems as part of the AI improve the print business


Artificial intelligence is on everyone's lips. In fact, expert systems as part of the AI have already arrived in the printing industry today.
Expert systems make it possible to significantly reduce the time between demand and availability of a printed matter at the recipient. Both the design and ordering processes of print buyers and the processes of calculation, planning and processing of print service providers are considerably simplified by expert systems.
Decisions are made much faster with an expert system, information is transmitted faster and activities are done automatically. In the end, the print buyer needs less time to complete his inquiries and orders, and the print service provider can deliver faster. For all participants, the process costs are reduced.
The presentation shows which technological possibilities expert systems provide today and how print buyers and print service providers benefit from them.
Frank Siegel, CEO Obility GmbH
Presenter information

12:45 p.m. - lunch break
13:45 – 14:15 p.m.
15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.

SLOT 4 – DIALOGUE MARKETING

9:30 – 10:00 a.m.

Printed Electronics for dialog marketing


Creating awareness by integrating Printed Electronics into interactive mailing campaigns or print media applications.
Steve Paschky, CMO, Saralon GmbH
Presenter information

10:45 – 11:15 a.m.
12:00 – 12:45 p.m.
12:45 p.m. - lunch break
13:45 – 14:15 p.m.
15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.