Fachverband Medienproduktioner e.V.drupa
Media Production Days

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Programme for day 2 - 8 May 2019


SLOT 1 – MARKETING AUTOMATION
SLOT 2 – VALUE ADDED PRINTING
SLOT 3 – TECHNOLOGY AND KNOW-HOW
SLOT 4 – DIALOGUE MARKETING

SLOT 1 – MARKETING AUTOMATION

9:30 – 10:00 a.m.

Marketing portals, marketing automation, platforms for web-to-print, web-to-publish, cross-media: What is the difference? A practical orientation.


In the areas of marketing, communication and publishing, there are more and more software solutions that are called "marketing automation" or "multichannel platform", but which cover completely different processes, tasks and functions. The main system categories and their distinguishing features will be explained in the presentation, also using practical examples. Participants will then be able to better differentiate between systems on the basis of their own objectives and assess their basic suitability more reliably.
Ira Melaschuk, Melaschuk-Medien
Presenter information

10:45 – 11:15 a.m.
12:00 – 12:45 p.m.
12:45 p.m. - lunch break
13:45 – 14:15 p.m.
15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.

SLOT 2 – VALUE ADDED PRINTING

9:30 – 10:00 a.m.
10:45 – 11:15 a.m.
12:00 – 12:45 p.m.
12:45 p.m. - lunch break
13:45 – 14:15 p.m.

Printed Electronics “A new LIGHT in Brand Marketing and Packaging”


Introducing Printed Electronics for print media applications and packaging (focus: Saralon´s Light Emitting Technologies) and highlight latest market ready packaging and marketing applications
Steve Paschky, CMO, Saralon GmbH
Presenter information

15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.

SLOT 3 – TECHNOLOGY AND KNOW-HOW

9:30 – 10:00 a.m.
10:45 – 11:15 a.m.

What comes after the Internet?


There is nothing which cannot also be found in the internet. Better said: What doesn't exist in the internet simply doesn't exist. But is the internet really the measure of all things? It is exactly these online giants who are currently trying with all their might to conquer the real world for themselves. Michael Wietkamp knows of the forces which arise when this step succeeds and shows how in the internet of the future the mechanisms which are only known today from Google and Co. can easily be transferred to print - and – the benefits of which that can already be gained today.
Michael Wietkamp, CEO, Ortmeier Medien GmbH
Presenter information


12:00 – 12:45 p.m.
12:45 p.m. - lunch break
13:45 – 14:15 p.m.
15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.

SLOT 4 – DIALOGUE MARKETING

9:30 – 10:00 a.m.
10:45 – 11:15 a.m.
12:00 – 12:45 p.m.
12:45 p.m. - lunch break
13:45 – 14:15 p.m.
15:00 – 15:30 p.m.
16:15 – 16:45 p.m.
17:00 – 17:30 p.m.