Fachverband Medienproduktion e.V.drupa
Media Production Daysdeutsch

Programme for day 1 - 20 October 2021


SLOT 1 – VALUE ADDED PRINTING
SLOT 2 – DIALOGUE MARKETING TECHNOLOGY AND KNOW-HOW
SLOT 3 – MARKETING AUTOMATION
SLOT 4 – SUSTAINABLE MEDIA PRODUCTION

SLOT 1 – VALUE ADDED PRINTING

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

The power of maps - why geopersonalization makes print successful


Only with a relevant message tailored to specific needs can recipients of direct mail also be reached emotionally, so that it invites interaction and remains in the memory. Personalized print products are well suited for this purpose. The possibilities of image personalization through personalized geographical maps offer even more added value here.
As an expert in personalized maps and geomarketing, locr has already been able to prove how successful geopersonalization is, especially in combination with print, by means of many customer examples. With personalized maps, ROI and response rates can be significantly increased. In its latest white paper "The Power of Maps", the company from Braunschweig has scientifically investigated why personalized maps are so successful.
In this talk, you will learn how geopersonalization works. We will also show you how images and personalized maps are perceived and what decisive advantages they offer over text. Use these results for your next direct marketing campaign!
Jasmin Scheurich, Marketing Assistant bei locr
Presenter information


12:00 – 12:45 p.m.

12:45 p.m. - lunch break

13:45 – 14:15 p.m.

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.

SLOT 2 – DIALOGUE MARKETING TECHNOLOGY AND KNOW-HOW

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

12:00 – 12:45 p.m.

12:45 p.m. - lunch break

13:45 – 14:15 p.m.

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.

SLOT 3 – MARKETING AUTOMATION

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

12:00 – 12:45 p.m.

12:45 p.m. - lunch break

13:45 – 14:15 p.m.

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.

SLOT 4 – SUSTAINABLE MEDIA PRODUCTION

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

12:00 – 12:45 p.m.

12:45 p.m. - lunch break

13:45 – 14:15 p.m.

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.