Fachverband Medienproduktion e.V.drupa
Media Production Daysdeutsch

Programme for day 1 - 20 October 2021


SLOT 1 – VALUE ADDED PRINTING
SLOT 2 – DIALOGUE MARKETING / TECHNOLOGY AND KNOW-HOW
SLOT 3 – MARKETING AUTOMATION & PROGRAMMATIC PRINTING
SLOT 4 – SUSTAINABLE MEDIA PRODUCTION

SLOT 1 – VALUE ADDED PRINTING

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

The power of maps - why geopersonalization makes print successful


Only with a relevant message tailored to specific needs can recipients of direct mail also be reached emotionally, so that it invites interaction and remains in the memory. Personalized print products are well suited for this purpose. The possibilities of image personalization through personalized geographical maps offer even more added value here.
As an expert in personalized maps and geomarketing, locr has already been able to prove how successful geopersonalization is, especially in combination with print, by means of many customer examples. With personalized maps, ROI and response rates can be significantly increased. In its latest white paper "The Power of Maps", the company from Braunschweig has scientifically investigated why personalized maps are so successful.
In this talk, you will learn how geopersonalization works. We will also show you how images and personalized maps are perceived and what decisive advantages they offer over text. Use these results for your next direct marketing campaign!
Thomas Schnettler, Business Development bei locr
Presenter information


12:00 – 12:30 p.m.

Digibook Technology - book production with many (product) options


Digital Print goes binding…
A book is in itself an emotional print product. Everyone of us (not just the older ones) knows this cupboard, this shelf or this box with books that you pick up every time you clean up and yet you can't part with it.
If we find this difficult with "conventional" books, it is impossible with individualized and personalized books. We value the emotions and we value the thought and effort that went into making it.
There are hardly any limits to the creativity of the content and developments in finishing make it possible to produce even small editions of high quality - as hard bound books.
Digibook Technology uses the experience it has gained in the field of photo book finishing and develops, builds and sells bookbinding systems for (digital) printing companies.
Digibook Technology offers 360˚ of the workflow from binding via case making to casining in.
Jens Krüger, Digibook Technology Sagl
Presenter information


12:30 p.m. - lunch break

13:45 – 14:15 p.m.

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.

SLOT 2 – DIALOGUE MARKETING TECHNOLOGY AND KNOW-HOW

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

Digital Instore Communication


Modern and successful POS marketing is characterised by the fact that it combines analogue and digital approaches. Ideally coordinated with each other, they help to bring messages to the customer in a targeted manner while complying with economic specifications.
Ruhrkraft GmbH shows how to digitise communication with digital signage where the customer journey demands absolute flexibility.
The planning of marketing campaigns via digital signage, AI-supported feedback on the customer structure (customer count, peak times, evaluation, etc.) and their use as well as cross-media approaches at the POS are part of the presentation.
Markus Hermes, Managing Director Ruhrkraft GmbH
Presenter information

12:00 – 12:30 p.m.

Cloud Services – Dangers and opportunities for the print and publishing industry


Cloud services are already an integral part of many industries. For the print and publishing industry, it started harmlessly in 2012 when Adobe announced the end of Creative Suite purchase versions. Since then, a wide variety of cloud services have been on the rise in print and publishing as well. While traditional providers are slowly complementing their portfolios by adding cloud services, completely new players with disruptive business models are also entering the market. Are these cloud services a curse or a blessing? What are the risks and opportunities for agencies, media service providers and printers?
We will provide answers to these burning questions during the presentation.
Sebastian Hardung, Director of Alliances and Marketing include the further development of the global partner network WERK II Medien- und Informationsgesellschaft mbH
Presenter information


12:30 p.m. - lunch break

13:45 – 14:15 p.m.

No orders without information security?


Media companies are increasingly facing requirements from their customers in the context of information security in addition to data protection tasks. Since many companies are themselves subject to legal requirements from the IT Security Act or standards such as ISO 27001, these are passed on to media companies as suppliers.
In the presentation, Prof. Ulf Glende will give a summary of the most important standards and requirements of information security. These include the IT Security Act, ISO 27001, requirements from MaRisk or TISAX. As an example, catalogs of requirements sent to media service providers as part of their contract will be discussed. These go far beyond simple "TOM lists".
In order to continue to meet information security requirements in the future and increase their chances of winning lucrative contracts, companies in the media industry should address this very important topic. Of course, this also serves their own security, so that they do not fall victim to one of the numerous cyber attacks.
The whistleblowing directive, which will come into force at the end of the year, will also be discussed, and a suitable software solution.
Prof. Ulf Glende, CEO GLENDE.CONSULTING GmbH & Co. KG
Presenter information

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.

SLOT 3 – MARKETING AUTOMATION & PROGRAMMATIC PRINTING

9:30 – 10:00 a.m.

Programmatic Printing aus dem Effeff: Wer, wie, was, wieso, weshalb, warum – wer nix weiß, bleibt stumm.


Gerhard Märtterer, The ONE for one-to-one

Wer wird wann angesprochen – wie kommt die richtige Botschaft in den passenden Briefkasten?


Apteco & Deutsche Post

10:45 – 11:15 a.m.

CGI, PIM & DAM: Wie 3 x 3 Buchstaben das Programmatische Drucken beflügeln.


W&Co. + Censhare

12:00 – 12:30 p.m.

Warum Magazine auch programmatisch werden können.


Ingo Raab, burda

12:30 p.m. - lunch break

13:45 – 14:15 p.m.

Wie Responsive Design auch bei Print geht


AutLay

Programmatic Printing aus dem Effeff: Wer was weiß, sagt's jetzt.


Gerhard Märtterer, The ONE for one-to-one und alle vorherigen Referenten

15:00 – 15:30 p.m.

Doing the right thing the right way


To be successful, you just have to "do the right thing the right way." What has become Haeme Ulrich's standard slogan is the basis of everything that should run. In fact, it's about cleverly combining effectiveness and efficiency to become constantly better. Tools for this are mindset, agile project management and up-to-date leadership. This is what this presentation is about, always in relation to media production.
Haeme Ulrich, CEO morntag GmbH
Presenter information


16:15 – 16:45 p.m.

SLOT 4 – SUSTAINABLE MEDIA PRODUCTION

9:30 – 10:00 a.m.

10:45 – 11:15 a.m.

12:00 – 12:30 p.m.

Value added printing and sustainability - how do they fit together?


Vortragsbeschreibung folgt.
NN, Mondi

12:30 p.m. - lunch break

13:45 – 14:15 p.m.

15:00 – 15:30 p.m.

16:15 – 16:45 p.m.